Our Story

Paul Cavanaugh founded Paul’s Pet Food in early 1994. 

Two important trends lead him to explore the pet food business; a growing public awareness regarding healthy pet food, and an increasing desire for shopping convenience due to households having two working adults. The next step was to create a pet food line to satisfy the clamor for a higher nutritional standard and to incorporate the convenience of free home delivery. With these in mind, Paul set out to build his pet food business in the early 1990s out of his home in Placentia, California.

The first challenge on the agenda was to find a pet food supplier and formulate a super-premium pet food for both dogs and cats that was an original recipe, unlike any others on the market at the time. Paul needed to compete with the well-known national premium pet food brands as well as deliver at a competitive price. This was no easy task, but he was determined to build his business and to build it successfully. 

 After intense research, Paul connected with an individual who had 60 years of experience in formulating pet food. With his guidance and expertise, Paul developed the original Paul’s Pet Food products, known today as Nature’s Select Pet Food.

 Founded on One Belief: Quality Ingredients

 Nature’s Select formulas were made with the proper balance of vitamins, minerals, proteins, and carbohydrates from all natural foods. Our recipes are all designed and produced to meet the health and nutrition needs of most household pets with no chemical preservatives, no by-products, and no artificial ingredients.

The next challenge for Paul was to create a delivery operation and marketing system that would allow him to efficiently distribute his products to consumers in the local market while also earning a fair profit. In the first year alone, Paul’s Pet Food experienced 60% growth- an amazing feat for any business, especially a small business.

 Nature’s Select is always evolving and constantly adapting to the changing markets, consumer buying trends, technology and to the needs of our customers. As the years go by, Nature’s Select continues to grow with our customers and adapt to the needs and wants of both the pet owner and the pet.

We are committed to making our product line available nationwide through our network of Nature’ s Select Dealers and now through retail opportunities. We look forward to providing you quality pet food products through personalized customer service. Welcome to our Nature’s Select family!

From day one, we have always been about healthy and natural pet food products, ensuring your pet receives the best quality. We have never sacrificed ingredient integrity as we choose to use trusted suppliers and local ingredients. Our pet food is all made right here in the USA and we remain a family-owned private company. As we celebrate nearly three decades in business, we are proud to say we have never had a recall.
— Paul Cavanaugh, CEO & Founder